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What is The Role of a Google Ads Specialist?

What is Google Ads? Google Ads is a web marketing platform that allows corporations to create and run pay-in keeping with-click (PPC) advertising campaigns. Advertisers pay whenever their ad is clicked or proven, enabling them to sell their services, sell products/services, increase logo awareness, and pressure centred site visitors to their websites. By showing advertisements…

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How AI Impacts your Ads Performance – Visual Marketing

In recent years, the scenery of Pay-Per-Click (PPC) advertising has undergone a significant transformation, primarily driven by the advent and integration of Artificial Intelligence (AI). This shift has led to a new era of strategies and tools, empowering marketers to achieve unprecedented results with their PPC campaigns. In this article, we explore how AI is…

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Crawlability and indexability in SEO

What is Crawlability and Indexability? Crawlability refers to the ability of search engine crawlers, like spiders following links across the web, to access, navigate, and correctly identify every part of a website. It is crucial for good organic search rankings because if crawlers cannot find a site’s pages, those pages will never be ranked. Indexability,…

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The Psychology of Search Intent

The purpose that users have in mind when they type queries into search engines is called user intent, or search intent. It is the initial action when the user seeks answers, knowledge, information which defines the purpose of online search. Individual keywords are losing ground to user intent as the primary ranking element in content…

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