Increasing online sales is the primary goal of all businesses whether you are a home based or a large company. There are multiple ways you can increase your online sales many of which you can implement straight away and at little cost. We have put together an overview of effective marketing tips to help you…

Email marketing remains a fundamental online marketing tool in spite of the increasing popularity of other communication channels, such as social media and app notifications. Years ago, with the advent of social media marketing, a few voices hurried to declare email marketing dead, but they were completely wrong! Ignoring email as part of your strategy…

Whether you are a large corporation or a small non-profit organisation, attracting visitors to your website is vital because this is the place where most of your leads come from. However, this is not that simple. When you are looking to increase traffic to your website you may be tempted to think that SEO only can…

So, you thought e-commerce wasn’t for you? That customers will always pour into your store and do business with you in spite of growing digital trends?  That you don’t need to invest in this new fad that will pass anyway?  Think again…  With Covid causing people to work from home and shopfronts to close, e-commerce…

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda…

Have you ever thought about the first contact potential clients have with your business? In some cases, people hear about you through referrals; they may actually go to your business if you own a physical store; they can find you through an ad displayed on social media; or they may receive a business flyer from…

Online video marketing just keeps growing in popularity and importance; Social media has contributed to making video more important than ever through the rise of Stories. At the same time, YouTube videos presents strong competition for social networks provided video platforms and their popularity keeps rising as well. Last, but not least, the latest websites…