“The best marketing doesn’t feel like marketing.” This is definitely one of the best quotes about marketing, attributed to marketing cartoonist Tom Fishburne. Nowadays, marketing is everywhere, influencing our choices, purchases, activities, and lifestyle. Most marketing is obvious, but some of it is invisible, meaning that the average person does not even realise when he…
2023 is bringing significant changes to the way consumers interact with brands and prioritise their spending. This is because the cost of the global living crisis we are experiencing right now will create consequences for everyone and is to be covered by all market participants. Looking back at our post on the Latest Marketing Trends…
Are you already doing SEO or are willing to start? A common question is whether or not to outsource to an SEO consultant to optimise your website for search engines. Just as with any other function in your company, SEO can be done in three different ways: DIY, in-house, and outsourced. In this post we…
Looking for someone to promote your business? Not sure if you should outsource or not? As an entrepreneur, you may already be very busy running your company. Managing your business can require more working hours compared to being an employee, so squeezing marketing into an already tight schedule is not really an option. Working with…
Without marketing, a business does not really exist. You will fail to attract high value customers if you don’t promote your product efficiently. Many small business owners do understand they need marketing services, but choose to handle the promotion part themselves in order to save money rather than using a marketing agency Gold Coast or…
Looking for a WordPress website designer and don’t know where to start? Trying to solve a problem should not bring you a myriad of new challenges; this is why we have prepared today 10 tips for choosing the right web development Gold Coast company, with the best results and completely stress-free: Know what you are…
Having a website to promote your business is no longer a nice-to-have, but a must-have. The majority of potential customers in your industry use the Internet as their primary source of information and expect an excellent visitor experience on your website. If something goes wrong, you can easily lose your credibility. One of the prerequisites…
What to do if “My website got hacked” For a long time, hacking only used to happen to large companies and was usually the subject of headlines. In the last few years, however, more and more small business owners are saying “my website got hacked” and they have hear other entrepreneurs in their industry complaining…
Setting up an online store is fairly easy these days, by using accessible software such as Zoho Commerce or Shopify etc. anyone can start an e-commerce business within hours. However, in order to be successful, you need to create and implement a well-developed e-commerce strategy. This should attract potential customers and make them feel welcomed…
Visual content is almost synonymous to digital marketing. Graphic design for business is a key element of communication and is a lot more than pictures and drawings. This modern form of art is one of the most important tools for building brand awareness and influencing customers’ decision-making processes. If graphic design used to be neglected…
